C typically, have only shortterm effects on behavior. Menon, anil, 1996 the quality and effectiveness of marketing strategy. In the marketing field, the early studies of kohli and jaworski 1990, 1993 and narver and slater 1990, 1995 stand out. Antecedents and consequences of ethicallybased export.
Antecedent interventions to prevent problem behavior. Wangondu a research project report submitted to the chandaria school of. This research investigates the antecedents and consequences of customer satisfaction. Comprehensiveness has long been recognized as a key feature of marketing strategy decision making. Abstracts were read and categorized by a elements of commitment b antecedents to commitment c consequences of commitment. Market orientation has emerged as a significant antecedent of organizational. Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent.
Any topic related to management or marketing is appropriate for publication consideration in the journal. Effects of functional and dysfunctional conflict in intraorganizational relationships. University of dundee imc antecedents and the consequences of planned brand identity in. We investigated contextual organizational ambidexterity, defined as the capacity to simultaneously achieve alignment and adaptability at a businessunit level.
Pdf there is a strong rekindling of academic and practitioner interest in the marketing strategy making msm process and its effect on firm. Technological development is changing the way companies do business. Antecedents, positive consequences, and extinction. National center on intensive intervention antecedent modification1 implementing behavioral strategies purpose. The purpose of this study is to investigate the relationships among organizational factors export market experience, international commitment, external environment competitive intensity, export marketing strategy and export success. The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the constructs domain, developing research propositions, and constructing an integrating framework that includes antecedents and consequences of a. Building on the leadership and organization context literatures, we argue that a context characterized by a combination of stretch, discipline, support, and trust facilitates contextual ambidexterity. Given the scant empirical evaluation of social media use in the small and mediumsized enterprises smes businesstobusiness btob context, this paper aims to offer a comprehensive description of the antecedents.
The resulting hypotheses and conceptual model were tested using a structural equations model by way of a survey of 349 students taking classes in an undergraduate business program. Antecedents and consequences of marketing strategy making. The results suggest that strategy making is influenced and reflects managerial mental maps and that the macro and microenvironments significantly guide functional strategies market orientation, manufacturing orientation, human resource management and product innovation. In the practice of customercentric marketing, the marketing function seeks to fulfill the needs and wants of each individual customer. Pdf antecedents and consequences of marketing strategy. The antecedents and consequences of customer satisfaction. It can also be useful for nondisabled children as well. The findings of this study suggest a new approach to understanding and identifying the antecedents and consequences of website trust whose importance is increasing in the study of internet commerce. Antecedents and consequences of firms export marketing. A definition of the construct was developed, and its key antecedents and consequences identified by way of exploratory analysis of student perceptions. The primary research objective of this study rests on presenting and validating a model for the antecedents and consequences of consumer trust in the context of online purchase decision. The antecedents and consequences of trust in online. Causality relationships between components, antecedents. Teachers can use this guide to build their own behavior plans using its researchbased ideas for antecedents, positive consequences, and extinction procedures.
Proceedings of the academy of marketing science book series dmspams abstract there is also a strong rekindling of practitioner interest in the strategy making and its impact on firm performance. On the basis of the shift toward customercentric marketing. Department of marketing, operations and general management. Antecedent, behavior, consequencealso known as abcis a behaviormodification strategy often employed for students with learning disabilities, particularly those with autism.
The antecedents of customercentric marketing are the increasing pressure on firms to improve marketing productivity, increasing market diversity in household and business markets, and technology applicability. Focusing on the working relationship between marketing managers and sales managers, our study examines two dimensions of interpersonal conflict. There is a strong rekindling of academic and practitioner interest in the marketing strategy making msm process and its effect on firm performance. This study attempts to fill this important gap in the marketing strategy literature by using a discoveryoriented approach to develop a 1 multifaceted conceptualization of msm, 2 model of the antecedents and consequences of msm, and 3 test of this model using data on more than 200 marketing mixrelated decisions. Antecedent interventions are important because they will set your child up for success. The quality and effectiveness of marketing strategy. Pdf antecedents and outcomes of marketing strategy. The antecedent behaviorconsequence abc model is a tool that can help people examine behaviors they want to change, the triggers behind those behaviors, and the impact of those behaviors on negative or maladaptive patterns. The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way.
There is also a strong rekindling of practitioner interest in the strategy making and its impact on firm performance. The antecedents and performance consequences of proactive environmental strategy. This set of behavioral strategies was developed for classroom teachers to use with students who may require academic andor behavioral support. The moderating role of foreign public concern and competitive intensity. In the marketing concept, market orientation is a relevant topic for studying and comprehending the behavior of firms. Antecedents, environmental moderators and consequences of. Despite the widespread recognition attached to market orientation mo as a strategic drive for firms to attain and maintain competitive advantage, relatively little is known of its performance imp. The current study sheds light on the green aspects of exporting, using data collected from 216 exporting manufacturers. Although the internet is becoming an important part of business as well as consumers daily lives, little is known about how a website provides competitive advantage to a retailer and. The journal of management and marketing research jmmr publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Antecedents and consequences of organizational innovation and. Antecedents and consequences of market orientation.
We develop a model to link explicitly the antecedents and consequences of satisfaction in a utilityoriented framework. Keep in mind that behavior can be related to the time of day, the physical environment, the health of the child, people who are present, etc. The findings yielded by the analyses confirm that export marketspecific experience and international commitment are significant drivers of export. The antecedents and consequence of functional and dysfunctional conflict in marketing and sales relationships. Pdf antecedents and consequences of marketing dynamic. Strategic antecedents and consequents for the performance of e.
A marketing strategy that is well articulated will enable one to focus on marketing activities to achieve the organisational goal. Customer satisfaction in the mobile telecom industry in. However, few studies have examined its antecedents and the conditions under which it influences performance. Accordingly, the aim of this thesis is to investigate the antecedents and consequences of the firms ethicallybased export marketing strategy, as well as moderating effects caused by external forces in international markets. The antecedents of export performance of brazilian smes. The antecedents and consequences of customercentric marketing. This study attempts to contribute to a better understanding.
This dissertation explores the effect of marketing strategy to influence firm financial performance. Regine adele ngono fouda, nana darcis romeo, muhammad azizi, s. The main results indicate a partial influence of the strategic background in the value. The authors propose a conceptual model of the psychic distanceorganizational performance relationship that incorporates organizational factors international experience and centralization of decision making, entry strategy, and retail strategy implications. Also, the study findings provide the internet marketers with the managerial implications to establish effective online marketing strategy. An investigation of antecedents and consequences of. First, it is drawn from extant strategy and marketing theory and integrated with manager ial mental models of strategic planning, using a discovery oriented. This cited by count includes citations to the following articles in scholar. Antecedents and consequences of marketing strategy. The consumer has adapted to using the internet to purchase products and retailers have profited from this new channel.
The ones marked may be different from the article in the profile. First, the study provides a quantitative summary of the bivariate findings regarding the antecedents and the con. Environment and strategy as antecedents for marketing. Chapter 5 marketing strategies an overview marketing strategy is a broad plan for achieving marketing objectives. Antecedents and consequences of coopetition strategies in. Tables were created to organize themes and patterns that emerged as the elements, antecedents and consequences of. Pdf antecedents and consequences of an ecofriendly. This paper investigates the embeddedness of strategy into the macro and microenvironments. The manager should be more convinced than anybody of the need to create a vision that is shared and not imposed and must analyze the strategic components.
Antecedents and consequences of an ecofriendly export marketing strategy. Antecedents and consequences of coopetition strategies in small and mediumsized accounting agencies volume 21 issue 6 haochen huang, wenyi chu skip to main content accessibility help we use cookies to distinguish you from other users and to provide you with a. Pdf download for antecedents and consequences of marketing strategy. The antecedents and performance consequences of proactive. Understanding the antecedent behavior consequence model. Antecedent before behavior behavior consequences after behavior frequency o given directiontaskactivity o asked to wait o new taskactivity o difficult taskactivity o preferred activity interrupted o activityitem denied told no o loud, noisy environment o given assistancecorrection o transition between locationsactivities. Antecedents and consequences of strategic green marketing. Antecedents and consequences of marketing strategy making msm have not taken enough interest from marketing scholars, and even the few empirical studies that dealt with both of them have focused on a limited set of components menon et al.